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Social Media Tips – Unlock the potential of YouTube

08September2016

 

Youtube Tips

Many businesses spend a lot of resources promoting their products on Facebook, Twitter, and LinkedIn.  But there’s a huge untapped opportunity they might not be taking full advantage of: YouTube.

YouTube is one of the most popular websites globally. In this article we’re going to help you brand your YouTube channel to make it look more professional, which will lead to more views, more subscribers, and more traffic to your website.

YouTube is a Significant Marketplace

In 2013 YouTube announced they were receiving 1 billion unique visitors a month, at the time this figure equated to approximately 50% of all Internet users. In Dec 2014 YouTube exceeded Facebook and became the most visited social media site and while the battle continues for pole position, YouTube has solidified itself as the 2nd largest search engine after Google.com. YouTube processes more than 3 billion searches a month and serves more results than Bing, Yahoo!, and AOL combined.

YouTube users aren’t just viewing music videos or memes; they’re searching for product information, solutions, and business information. Regardless of the size of your business or your target market, you need to improve your YouTube Channel and obtain more followers. YouTube has the power of driving customer to your website.

Describe your Business on YouTube

YouTube Menu

There are a number of menus and tabs on a YouTube channel. The About tab is important because it allows you to add text describing your channel. You can include information about your business on the About tab. Utilizing this feature is very important because your description can appear on other pages within YouTube. For example: your channel name appears in search and channel suggestions.
Always include keywords in your descriptions, and ensure that you add links to your website and other social media platform profiles. These links can increase your followers on other networks, and provide an easy way for users to discover your website. So please make sure to include links to your profiles on

  • LinkedIn
  • Facebook
  • Twitter
  • Google+

If you have accounts on Pinterest, Periscope, Instagram etc, then add those too.

Improve your YouTube Channel Art

YouTube channel art is used on all applicable platforms including TV, desktop, mobile, laptop and tablet. For the best results on all devices, Google recommends using a 2560px x 1440px image. But it’s essential that you are aware of the best composition and placement of logos and text to ensure maximum exposure.

Youtube Channel Art

You can download this easy to use template for Photoshop or other image editors here.


So there you have it, just a few easy tasks and your YouTube channel is looking professional, contains information about your business, and links back to your website.

Youtube CTA Contact OPUS to learn more
about how we can assist you with online marketing.
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