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Social Media Tips – Including Rich Media

23November2015

 

People being engaged by, and contributing to social media with rich media - OPUS Camboda

Do you want to improve your presence on social media, gain more followers, and drive more traffic to your website?

A proven way to achieve these goals is through the use of rich media such as content graphics, photographs, or videos. Including info-graphics, event photos, videos, and other media that engages your target community will drive more traffic to your social media profile, and your website. More quality visitors to your website can result in more sales.

So what are you waiting for?

Super charge your social media posts today.

How to differentiate yourself

 

A graphic of one figure standing out from the rest, representing how rich media can differentiate your content from your competitors by OPUS Cambodia

There is lots of noise in today's world of social media. Standing out from the crowd can be easier with some simple techniques. Differentiate yourself by using high quality original media.

What is the source of your rich content?

You might be launching a new service, presenting at a trade show, or offering a special promotion. Regardless of the event, it is always possible to include rich media. For example, you could include photographs of a happy customer enjoying your product, info-graphics clearly displaying the advantages of your service or product, flyers for your latest promotion, photographs of your trade show booth, or a colleague presenting at a conference. Whatever the event, there’s ample opportunity to include

  • Flyers

  • Photographs

  • Info-graphics

Social media posts with photographs perform better

An OPUS graphic showing three figures taking a selfie at a tourist spot

You can maximize engagement by including rich media in your Facebook posts, Tweets, and LinkedIn updates. Social media posts with photographs, or video content perform better than plain text posts, and we will prove this to you. Here’s an experiment our SEO team ran to highlight the importance of super charging your social media posts. We wished one of our fantastic team members happy birthday, and we included a photograph of the delicious cake. The statistics speak for themselves.

Facebook post with an image attached

A Facebook post with an image attached


Google+ statistics show improved performance of posts that include photographs

Google+ statistics show improved performance of posts that include photographs

We can clearly see the surge across all social media platform statistics including Facebook, Google+ views, and Twitter analytics. These increases were due to the use of rich media.

Twitter statistics show more post impressions for tweets that include rich media such as photographs

Twitter statistics show more post impressions for tweets that include rich media such as photographs

Contact OPUS to learn more about rich media and online marketing. We can help you gain the results you need.

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